Our comprehensive digital marketing guide will help you develop a content strategy for different channels and formats. It clearly emphasizes benefits, often by showcasing real-life scenes from buyers’ daily lives. Research suggests the types of content B2B buyers consume before making a buying decision. These brands also create in-depth blog https://startentrepreneureonline.com/job/sales-associate-marketing-experts posts and email newsletters to engage their audience.
For B2B teams, this means planning for social-native formats from the start, rather than repurposing long-form content as an afterthought. For B2B brands, live Q&As, product launches, and expert panels offer outsized engagement relative to production effort. B2B marketers should still include video in their LinkedIn content mix, but pairing it with carousel and document formats yields the best overall results. When asked to rank page elements by conversion impact, more marketers chose video than images, testimonials, or copy. 38.6% of experienced marketers say video is the single most impactful element on a landing page for driving conversions.
- Tie these metrics to broader strategic goals like revenue impact, customer satisfaction, and innovation outcomes rather than technology adoption alone.
- Learn about AI’s growing impact on advertising and how the technology is benefitting brands and audiences alike.
- The statistics in this post point toward a few clear strategic conclusions for B2B marketing teams heading into the rest of 2026.
- For broader platform context, see our comprehensive social media statistics for 2026 collection.
- B2B lead generation is evolving fast, with AI, content marketing, and data-driven strategies leading the way.
Humanizing your company is crucial to reach buyers today and stand apart from competitors. Compared to other networks, TikTok https://bestchicago.net/why-b2b-marketing-is-a-core-business-growth-engine.html also provides a place for brands to showcase their personality and authenticity. However, consider that TikTok’s Gen Z and Millennial professionals are prime B2B buyers. This represents a huge slice of young professionals, including those who may not be as active on more “professional” networks like LinkedIn.
How B2B Buyers Use Video in the Purchase Journey
Hashtags and keywords are low-hanging fruit to help your videos rank and get served to relevant buyers. You don’t want to risk keyword stuffing or distracting from your content. There’s a reason why memes, skits and videos containing trending audio are so popular for B2B brands. Chances are, their most recent videos will primarily feature real people in the real world.
CTV ads can drive immediate responses, such as visiting a website, signing up for a newsletter, or even making a purchase. B2B brands are moving beyond traditional business channels and reaching decision makers on Connected TV Steve Kearns, Global Head of Content at LinkedIn, shares https://www.torontoseogeek.com/2025/01/27/unlocking-success-your-b2b-keyword-adventure/ a tip on why B2B brands should shift creative focus accordingly to reach prospective and existing customers. Elevate creativity in B2B marketing with essential dos and don’ts, featuring actionable tips on emotional storytelling, message clarity, and audience targeting. Display and video B2B ads work to drive favorability, intent and purchase consideration
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